Professional Experience
Creative Director, Agency 361/TD
June 2022 to August 2024
Oversaw a team of 16 creatives and five content writers. Internal clients included all lines of business. Agency 361 was responsible for OLVs, promoted social media, online digital advertising, in-branch (window clings, video boards, posters, etc.). Co-ordinated inter-agency campaigns with Ogilvy and Diamond.
Member of the TD GenAI committee that reported to senior executives.
Freelance Copywriter
January 2020 to May 2022
Camp Jefferson (Koodo, Porsche, Mobile Klinik), Uncommon (Alterna Savings Credit Union, Mississauga Transit, Symcor), Agency 361/TD
CMO/Partner, Rocket Piggy Corp.
November 2017 to December 2019
Rocket Piggy was a Toronto-based fintech startup that developed a digital piggy bank app to promote financial literacy among primary school-aged children.
Creative Director/Founder, Uncommon Toronto
October 2015 to November 2017
Advertising agency with clients Alterna Savings, Toronto Police Association, LCBO, Symcor.
President/Founder, The Jimmy Agency Ltd, Toronto
February 2012 to April 2015
Advertising agency that assembled a marketing group of Ford Dealers across Ontario.
Senior Vice President, National Creative Director, Young & Rubicam Toronto
March 2003 to January 2012
Responsible for all creative on the Ford account in Canada, for both Brand and Dealers. Oversaw advertising, digital, social, direct, experiential. Worked with global and regional offices. Co-ordinated with numerous other agencies on integrated campaigns.
Group Creative Director, FCB Toronto
April 2001 to March 2003
Responsible for creative work for SC Johnson, Kraft Canada, Speedy Auto, and Tetley Tea.
Senior Copywriter, JWT Toronto
January 1999 to March 2001
Created ads for Kellogg’s, Unilever and Kraft Canada.
Senior Copywriter, Leo Burnett Toronto
January 1998 to January 1999
Created ads for Kellogg’s, Cadbury and Disney World.
Copywriter, Cossette Toronto
October 1992 to December 1997
Created ads for Bell Mobility, McDonald’s and Scotiabank
Copywriter, Sears Canada
October 1987 to October 1992
Someone had to write those catalogues.
Education
Digital Marketing Certificate - Cornell University
CAAP Program Graduate - ICA
Bachelor of Arts - Western University